What is the DAM thing?
DAM or Digital Asset Management provides an efficient means for centralising, managing, organising and distributing digital assets – which can be anything from project photography, video, marketing collateral to executive headshots or logos. A digital asset management platform provides collaborative, organisational and searchable benefits which saves time and money for anyone managing a large collection of images, videos, or documents.
So why should I implement a DAM?
As companies today create more digital assets than ever before, employees are having trouble locating relevant files which is wasting times and impeding productivity. To resolve these issues more and more firms are looking towards DAM software. An effective DAM system comes with a number of benefits.
According to a Gleanster study, top performers found the most compelling reasons to implement a Digital Asset Management were workflow optimisation, centralised access to files and reuse digital content.
These are just a few benefits that the right DAM system can provide for you, check out our infographic for more.