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If there is any power in design, that’s the power of synthesis.

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The fundamental challenge that most communities, companies, societies have is not having a good handle on how to use scarce resources and how to communicate with each other.

Chilean urban architect Alejandro Aravena, the founder of Elemental, speaks about some of the design challenges he has faced in Chile and his innovative approaches to solving them in this TED talk.

Emphasising the need for simplicity in design, Aravena talks about how his firm has worked with Chilean communities to deliver innovative solutions in housing, workspace, and protection from geographical threats. In all three projects, they were complex problems, but with a simple solutions achieved through community participation, and a little common sense. Take a look.
alejandro TED talk
Aravena works inside paradoxes, seeing space and flexibility in public housing, clarity in economic scarcity, and the keys to rebuilding in the causes of natural disasters.

The general feeling is we need to change our way of thinking and that the more complex the problem, the greater the need for simplicity. Do you agree?


Author: smartsoftware

Smartsoftware is an international provider of software solutions for the architectural, engineering, construction and professional services industries. Providing everything from project management, financial management, document control and resource planning to time collection and business development, our integrative products offer a total business solution – designed to streamline workforce processes, improve business performance, and maximise resource potential and increase productivity. Follow us on Twitter @smartsoftware_1

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