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82% of marketers create and deliver brand assets at every point of customer interaction

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When it comes to winning new business, presenting your firm’s past work in the best possible light is crucial.


Implementing digital asset management (DAM) software can improve digital experiences by facilitating a consistent brand experience.  A DAM solution allows you to upload, organise, secure and store all of your digital assets in one place. This ensures consistency throughout your content by giving all employees access to the same version of images, logos and templates. Research shows businesses with well-managed, consistent brands are worth up to 20% more than those who aren’t, you begin to see why branding is important.

According to KMWorld’s ‘DAM: Go with the Flow’, “Digital asset management is rapidly becoming one of the most critical pieces in a company’s overall content management strategy, because of its impact on maintaining intellectual property, facilitating marketing and supporting many other functions.”

With 82% of marketers creating and delivering brand assets at every point of customer interaction, the right DAM solution can save your employees time and improve your company’s efficiency.

Saving time and improving brand consistency are just a couple of DAM benefits, why not see the other benefits in this infographic.


Author: smartsoftware

Smartsoftware is an international provider of software solutions for the architectural, engineering, construction and professional services industries. Providing everything from project management, financial management, document control and resource planning to time collection and business development, our integrative products offer a total business solution – designed to streamline workforce processes, improve business performance, and maximise resource potential and increase productivity. Follow us on Twitter @smartsoftware_1

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